Each year, Asian Paints collaborates with experts from a range of creative disciplines – architecture, art, interiors, fashion, sociology, media and FMCG – to put together ColourNext, a comprehensive forecast of trends in colours, materials, textures and finishes that's relevant for the subcontinent.
We were brought on-board to animate this piece for Color Next '22.
Designed and directed by the team at Post Office Studios.
PROCESS
CREDITS
Client: Asian Paints
Directed by: Joydeep Chowdhury
Produced by: Aunnesha Sen, Khyan Kotak
Design: Shradha Verma, Joydeep Chowdhury
Animation: Alan De, Ayesha Rao
Cel Animation: Shaurav Yadav, Juli Sartori, Shiyamek Dasgupta
Additional Animation: Andrew Marston
Editing: Ajeeta, Akhtar Shaikh
Sound Design: Kambiz Aghdam